How We Charge
Pricing for Our Services
Companies weigh cost vs value carefully. We offer flexible billing so you can match our AI development cost, custom software development pricing, web development rates and other services to your budget and project type — whether you're a lean team or a large organisation.
Whether you need automation pricing for a one-off script, web scraping cost for a data project, SEO and marketing pricing for ongoing campaigns, or data analytics pricing for dashboards — we tailor our approach. We work with businesses and organisations of all sizes across South Africa: startups and SMEs through to national enterprises and global clients, at budgets that match the scope. Every project is different, but we publish typical starting points below and we're transparent about what drives the final quote. Our factors:
- Time & scope — how much work and how clearly it's defined
- Quality & deliverables — production-ready vs proof-of-concept
- Solid requirements up front — saves rework and keeps cost predictable
Not sure which service you need? Browse our services or AI use cases for examples. For a tailored quote, get in touch and we'll scope your project.
Typical starting points
Illustrative from prices in South African Rand — not quotes. Final cost depends on scope, integrations, compliance and how production-ready the outcome needs to be. Contact us for a written estimate.
From
R15 000
Single automation script
A focused one-off: scheduled job, integration glue, or script that replaces a repetitive manual step — scoped tightly with clear inputs and outputs.
From
R80 000
AI integration into an existing system
Adding an LLM feature, document workflow or assistant into software you already run — API wiring, prompts or RAG, basic guardrails and handoff to your team. See AI development.
From
R180 000
Full custom platform
A product-shaped build: multiple modules, auth, admin, integrations and production deployment — usually phased with milestones. See custom software.
Discovery sprint
Fixed fee — agreed before we start. A structured scoping engagement before you commit to a full build: stakeholder interviews, process and systems map, data reality check, success criteria and risks. You receive written findings, a recommended sequence (quick wins vs foundation work) and a phased cost estimate for delivery.
Ideal when you know something needs to change but the scope isn't nailed down yet. The sprint output is what we use to quote a project or retainer with confidence — whether the next step is AI agency partnership, development or integration work.
Book a discovery callPricing by Service
Every project is scoped individually. We don't use one-size-fits-all pricing — AI development cost, custom software development pricing, web development rates and the rest depend on your requirements. Below is how we typically price each service and what influences the quote. Contact us for a tailored estimate.
AI Development Cost
LLM integrations, chatbots, document processors, RAG pipelines. AI development pricing depends on complexity: a simple chatbot costs less than a full document extraction system. Usually project-based for defined scope; hourly for discovery or iterative work. See our AI development and use cases.
AI DevelopmentCustom Software Development Pricing
Custom software development cost varies by features, integrations and platform. Internal tools and admin panels: often fixed-price milestones. Full SaaS products: phased pricing with clear deliverables. APIs and microservices: project or hourly. We scope during discovery and lock in milestones before build. Learn more.
Custom SoftwareWeb Development Rates
Web development cost and website development pricing depend on size and complexity. A landing page or brochure site: fixed project fee. A multi-page marketing site or e-commerce store: scoped in phases. Ongoing changes and tweaks: hourly or retainer. We also do website revamps and UI/UX design — pricing is separate or bundled.
Website DevelopmentWeb Scraping Cost
Web scraping pricing is usually fixed per project or per source. Factors: number of sites, update frequency, data volume, anti-bot complexity. A one-off competitor price scrape costs less than a daily multi-site monitor. We deliver scripts that run reliably and feed clean data. Web scraping services.
Web ScrapingAutomation Pricing
Automation cost and automation services pricing: one-off scripts (PDF generation, email sending, report scheduling) are often a fixed project fee. Ongoing workflows and maintenance: monthly retainer. The more defined the process, the more predictable the price. Automation services.
AutomationSEO & Marketing Cost
SEO cost, digital marketing pricing and marketing agency rates: technical SEO audits are often project-based. Ongoing SEO, content marketing and PPC: monthly retainer. We offer healthcare content marketing and finance content marketing for regulated sectors. Transparent reporting every month.
MarketingData Analytics Pricing
Data analytics cost and BI pricing: a standalone dashboard or report pipeline is often project-based. Ongoing data pipelines, ETL and reporting: retainer. Complexity (data sources, transformations, visualisations) drives the quote. Data analytics services.
Data AnalyticsUI/UX Design Pricing
UI/UX design cost and UX design pricing: wireframes and prototypes are often hourly or a fixed deliverable. Full visual design and design system: project-based. We've done SaaS redesigns (e.g. Plurgo) — scope and page count drive the estimate.
UI/UX DesignWebsite Maintenance Cost
Website maintenance pricing and maintenance cost: usually a monthly retainer. Covers updates, backups, security patches, uptime monitoring and minor content changes. Tiered by site size and support level. Website maintenance.
MaintenanceWhat Affects Your Quote
Whether you're comparing AI development pricing, custom software development cost or web development rates, the same factors apply. Understanding these helps you get an accurate estimate and avoid scope creep.
Scope & Features
The number of features, pages, integrations and user roles. A tightly scoped MVP costs less than a full product with every possible feature.
Complexity
Custom logic, third-party APIs, compliance requirements, real-time data. More moving parts mean more development time and a higher price.
Requirements Clarity
Clear, written requirements reduce rework. Discovery workshops and wireframes upfront help lock in scope and keep software development cost predictable.
Timeline
Rush projects often cost more. Realistic timelines allow us to optimise and avoid overtime. We'll tell you what's feasible.
Pricing FAQs
How much does AI development cost?
AI development pricing depends on what you're building. A simple chatbot or document summariser: typically a few weeks. A full RAG system with multiple data sources: months. We scope during a discovery call and give you a project estimate or hourly range. See our AI development page for what we build.
What is the cost of custom software development?
Custom software development cost varies widely. A small internal tool: tens of thousands. A full SaaS product: six figures. We use fixed-price milestones where scope is clear, and hourly or retainer when it's exploratory. We'll give you a range after understanding your requirements.
Do you offer fixed-price projects?
Yes. For well-defined scope — a landing page, a chatbot with clear flows, a one-off automation — we quote a fixed price. For evolving scope or discovery-heavy work, we use hourly billing or phased milestones so you only pay for what's delivered.
How do I get a quote?
Fill in our contact form or email us with a brief description of what you need. We'll schedule a call to understand scope, then send a written proposal with pricing options (project, hourly or retainer). No obligation.
Do you work with companies and organisations of all sizes?
Yes — from pre-seed startups and solo operators through SMEs, mid-market companies and large enterprises. Engagement scales with you: a one-off script or website, a phased build, or an ongoing retainer. Our courses and training also help teams learn AI and automation without full build costs.
How We Bill
Four billing options — we choose the one that fits your project and budget.
Unit Pricing
A fixed price for a standard task — e.g. a single page, a report, a data extract.
Project-Based
A fixed fee for a defined outcome — e.g. a fully functional SaaS app or e-commerce site.
Hourly Billing
Hourly rate with timesheet tracking. Suited to exploratory work or variable scope.
Retainer
A monthly amount for a set number of hours or tasks. Ideal for ongoing support and marketing.
Get your app solution today.
Now is the time to get your tech solution working for you. Explore our services or AI solutions to see how we can help.
Book A Strategy Call